A ping tree is a type of lead distribution software that is used in the online lead generation industry. Ping tree software distributes and sells leads to buyers from different companies as opposed to allocating leads to different sales agents the way that Customer Relationship Management (CRM) software does for a single organization. Ping trees can be used when leads can be sold more than once to different buyers as well as when leads are exclusive and only sold once.
In the simplest model a lead generator will post leads to its buyers in order of the price its buyers are willing to pay. In very simple cases all it takes is passing a set of filters before the lead is considered to be bought by a given lead buyer. In verticals such as payday or other such financial niches however it is common practice for the lead buyer to also have the opportunity to peek at some or all of the data fields and answer with an accept or decline with reason. The automotive vertical goes one step further and conducts real-time simultaneous auctions to find buyers. In all verticals the lead generator's software will only wait for some short amount of time for responses before moving on.
Experienced online lead generators will go beyond this simple model for ping tree software, for example:
A ping tree is a term used in the online lead generation industry. It applies when live leads may be sold in real-time to more than one possible lead buyer... continued...
Lead Scrubbing has two meanings, one honest and one dishonest. The honest meaning refers to... continued...